Amybeth Hale is a Talent Attraction Manager with AT&T’s Interactive Staffing team. She uses social technology to help drive awareness of job opportunities as well as interact with candidates. Connect with her on Twitter at @researchgoddess.

As conference season we begin thinking about all the things one might need to survive and stay connected with a busy schedule of travel and networking.Here are some of the apps which I believe will help you navigate, stay connected, and meet new friends when you attend a conference.

Accommodations

1. Priceline Hotel Negotiator

If you’re the ultimate procrastinator and you haven’t yet booked a hotel, even on arrival at the conference, the Priceline Hotel Negotiator app is for you. It pairs a great deal-finder with some comic relief in the form of William Shatner, the Priceline Negotiator. Just load up this app and shake — you’ll get a chuckle and some sweet hotel deals within a radius of your current location.

Cost: Free

Connectivity

2. Free Wifi Finder

So you’ve booked a hotel, but the room doesn’t offer complimentary WiFi (grr!). This app will use your location to find some local spots that offer free WiFi access. You can tailor your results from as near as 0.1 mile away, to as far as 40 miles. You can also filter results by categories such as libraries, cafes, airports, and hotels. You could probably couple this app with the Priceline app to make sure you don’t book a hotel room without WiFi in the first place.

Cost: Free

Local Stuff

3. RobotVision

Let’s say you’re in a city you’ve never visited before, and you want to find some cool stuff to check out. Sure, you could use Yelp, but where’s the augmented reality fun in that? My former co-worker Tim Sears created this app, and it’s a neat way to find anything from ATMs, to gas stations, to hospitals, to movie theaters. Better yet, you can also check out who else is tweeting around you locally, who is sharing Flickr images, and learn about local attractions via Wikipedia and Bing search functionality. Note, this app works best with the iPhone 3GS.

Cost: $0.99

4. Foursquare

Foursquare is a great way to see who else is hanging out at the same locations as you, and the gaming element of earning badges for check-ins is just plain fun. You earn points for checking in to multiple places in one day and for being adventurous and going to new places. You can see what your friends have been up to, leave tips and to-do items for other travelers, and tweet out your locations so that others know what’s going on. At any social media-minded conference, there’s sure to be a lot of location-based networking to be done through Foursquare.

Cost: Free

5. Gowalla

Gowalla is very similar to Foursquare in terms of location-based social networking, though I personally like Gowalla’s graphic layout better. Gowalla also allows the creation of user-generated “trips” that you can take, like the SEC Football Stadium Trip, or the Austin BBQ Bonanza (for those headed to SXSW). Again, you can see where your friends have been and also see who else is hanging out at your current check-in location. It’s a great way to meet and make new friends at a conference.

Cost: Free

Pics and Vids

6. TwitPic Uploader

The TwitPic app lets you do this in four simple steps: Choose a picture from either your camera or a photo album; Write a comment; Log into your Twitter account, and; Send away!

Cost: Free

7. Ustream Live Broadcaster

You want to share a really fun moment from the conference, but a still photo simply won’t do it justice. Or perhaps you want to share a little taste of a presentation, or do a live interview with another attendee. This app lets you stream live video from your iPhone directly through your Ustream channel. You can set it up to automatically tweet when you are live, as well as take instant polls from viewers. It’s an easy way to share some live moments with those who could not be there.

Cost: Free

Social

8. Facebook

This one’s a no-brainer. Who doesn’t have the Facebook app on their iPhone? Use it to keep up with your friends back home and share updates about your trip. Made a new contact at the conference? Just search for them in the app and add them as a Facebook friend.

Cost: Free

9. Brizzly

With Brizzly, you can connect to up to five Twitter accounts, as well as Facebook, and keep on top of everything. You can also save searches and upload photos. The only functionality I miss is the column layout from TweetDeck, but Brizzly certainly gets the job done.

Tip: Create your Brizzly account on a computer before you download the app, as it makes for quicker set-up on the iPhone.

Cost: Free

10. Glympse

Glympse is a really cool app that lets you share your location with others. But it’s more than just a geo-tagger — it shares your ongoing location. Basically, you can create and share your own “breadcrumb trail.” You can set it so that people will be able to access your location and follow your movements from within five minutes, and up to four hours. This is a great way to share which sessions you’re in with fellow conference-goers so they can easily find you.

Cost: Free

11. WordPress

This app works with both .com and self-hosted WordPress blogs. You can moderate comments as well as add and edit your posts from this app. It’s a nice little travel tool for bloggers who may not always have access to laptops or WiFi.

Cost: Free

12. beamME pro

You want to stay connected with your fellow conference-goers, but you a) Forgot to bring enough business cards, or b) Decided to “go green” and skip the paper cards all together. BeamME lets you e-mail, text, or tweet all of your contact information to someone instantly. BeamME users can easily reciprocate and shoot their information right back. Plus, your contact info arrives in a manner which can be downloaded in a nice, tidy vCard format.

Cost: Free

Facebook’s move into location has seemed inevitable for some time, and it now appears that the company will officially reveal its plans at next month’s Facebook developer conference.

According to The New York Times, the social network will incorporate location in two ways: (1) its own features for sharing location and (2) APIs to let other apps — like Foursquare and Gowalla –- offer location services to Facebook users.

Presumably, Facebook will make sure to address privacy issues with its location features — for example, perhaps with settings that allow you to share your location only with a select group of friends. The Times’ report doesn’t detail the specifics of such features, though it notes that the social network updated its privacy policy late last year in preparation for a location launch.

Facebook will be rolling out its location features to an enormous user base — there are now more than 400 million users of the social network in total, 100 million of which access the site via mobile regularly. The company also has its own native apps for all of the major mobile platforms. All of this gives Facebook’s location features an enormous edge over the competition.

The Times’ report suggests that the competition isn’t the likes of Foursquare and Gowalla, however, but rather Google and its huge base of local small business advertisers. Of course, the startups aren’t ignoring this opportunity either — earlier today, Foursquare shared details of upcoming features it plans to release tohelp local businesses utilize checkin data.

With Facebook entering the space, though, the other players will need to look to create value in ways beyond checkins and knowing where your friends are located at any given point in time. That’s why Foursquare seems to be so focused on partnerships and gaming, while Gowalla is making moves (as recently as last night) in virtual goods.

In any event, location remains the huge trend so far in 2010, and literally each day seems to bring new indications of which way it will all play out.

This post originally appeared on the American Express OPEN Forum.

So your business is on Facebook, and brand engagement is up thanks to some savvy social media strategy. You may even be interested in further distinguishing your brand by building a custom landing page for your account.

But what kind of value does a custom Facebook Fan Page offer? What are your fans looking for on a social network that they can’t get from your business website? For some insight, let’s check out how some big-name brands have stepped up their engagement by investing a little more TLC into their Facebook presence.

Interactivity

Social networks are not passive, so your Facebook landing page shouldn’t be either. It’s nice to have a great looking “Welcome” splash, but users are going to want to do something when they arrive.

Facebook is all about sharing, and The Gap has an ingenious promotion on the Baby Gap tab of their Fan Page. The simple splash image has a link to one of their photo albums where fans can upload pictures of their babies wearing their favorite Gap denim gear.

This kind of campaign provides a wealth of free, user-generated content that displays Gap products, and best of all, the functionality of photo uploading is already built into Facebook — no development necessary. This is an interactive idea that any small business could implement.

The Home Depot has built a bit on the shareability of Facebook actions with their DIY Gifts app. From Home Depot’s Fan Page, you can grant the app access to share your gift purchases with the recipient and your friends. While this approach may not work for everyone, it’s a step toward increasing consumer visibility on Facebook — a growing trend.

A Full Website Experience Within Facebook

Some companies go all out when it comes to their Facebook presence, integrating fully fledged mini-websites right into their Fan Pages. Adidas sneakers is a good example. They’ve added a multimedia content hub under the tab “Your Area” that offers photos, videos, and events based on your region. The site is built entirely in Flash and isn’t all that interactive, but it offers a rich media experience without ever leaving the boundaries of Facebook.

Dell’s Design Studio page is another example of a full-tilt Flash site inside Facebook. This one lets you browse and tweak custom artwork for your new laptop before linking you over to the corporate site to complete the purchase. You can also share your design choices with friends, all without connecting a single Facebook app to your account.

Deals!

The key to Facebook, and any social network, is to keep pushing out content that your fans are interested in. Many businesses do a great job keeping their fans apprised of deals and discounts through status updates.

Another great way to keep content fresh and visual within Facebook is to promote special offers on a custom tab. This may be something new visitors see when they land on your Fan Page, or a rich destination you can link back to in a post.

Walgreens does it very simply. Their landing page is a nice branded splash image that simply touts their “Exclusive Offers for Our Facebook Fans.” Their promotions are in their updates, but this simple, static custom page encourages users to become fans without any bells or whistles. They leave the deals to the built-in functionality of Facebook, and your business can too.

By simply changing the image on your custom page, you can call attention to a new product or promotion that your fans will see whenever they land there. It’s an easy way to keep your page looking fresh, in addition to regular updates.

Conclusion

These examples have been built for large companies that probably have more web development resources than the average small business. But if you’re serious about your commitment to Facebook engagement, consider taking some inspiration from these examples and exploring the possibilities that custom pages and apps can offer your business.

Ever wanted to Facebook friend someone you just met right on the spot? Until today, that wasn’t easy. But now, if you have an iPhone, all it takes is a single bump, courtesy of the Bump iPhone app.

For those of you unfamiliar with the app, Bump allows you to share contact information with friends simply by bumping your phone once with another friend’s phone (note: they much touch to work, you can’t just shake it in the air). The app then connects your iPhones and transfer contact information like phone numbers and addresses.

Now a new update to the app has brought it a couple of new features, but the one people will be talking about though is the Facebook integration. If you link your Facebook account to Bump and swap contact information with another person who has done the same, you can choose right then and there to initiate a friend request. Once done, a prompt will appear where the other party can accept or deny the friend request.

Jake Mintz, Co-Founder of Bump Technologies, told me that he and his team worked closely with Facebook to make this happen. He’s “pretty sure” that Bump’s the first app that can initiate and accept friend requests; we can’t think of any mobile apps off the top of our heads that do, so we think it’s likely Bump is the first.

Along with the Facebook integration, Bump now boasts custom profiles, which gives users more control over the contact information they share when “bumping” or create frequently-used share settings such as “work,” “personal,” or “fake” (just in case you can’t shake off that persistent and annoying guy/girl at the bar).

Jake says that this is the first of many social media integrations that will come to Bump. So yes, you can expect the ability to follow the people you meet via Twitter just by bumping iPhones in the near future.

Ever seen a picture online that you’re kicking yourself for not saving, especially now that it’s been removed? There’s a good chance it may still be saved on your computer; all you need to do is familiarize yourself with your browser’s cache.

Front page photo by Jeffrey Beall

Covering resurrecting images from your browser cache and highlighting how to recover images in Firefox, Internet Explorer, and Safari, but the browser landscape has changed a little. Luckily, recovering images from Firefox hasn’t really changed, and popular alternatives like Chrome and Opera all have similar recovery methods. In Firefox, it works the same

1. Type about:cache in the address bar.
2. Under “Disk Cache Device,” copy the folder path to where Firefox stores your cache entries.
3. Navigate to that folder in Windows Explorer or Finder. The files there will have strange names and no extension, so it can take some time, but you just have to open each one to see if it’s the photo in question.

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Between Twitter, Facebook, and Google’s new social networking tool, Buzz, it’s hard to turn a corner without running into another social network. But how do you know which networking tool fits you best? We’re here—with big charts and all—to help.

Last week Google Buzz made us ask ourselves what we wanted out of social networking. To answer that question, we charted what we liked and disliked about setup, privacy, usability, and other aspects of Buzz, Twitter, and Facebook. Here’s the result.

This chart doesn’t cover everything about every network out there. MySpace is (seemingly) on the decline or, at best, re-purposing itself. LinkedIn is really a business contact pool, FourSquare a geo-location game, and other networks generally too niche to be compared in the same aspects and categories.

For the simple read, here’s the full chart of our Buzz, Twitter, and Facebook comparison. We color-coded each answer to give a context of where it stood, in comparison to what we know is possible and what a smart user would like to see. Red means that you can’t rely on this network for this feature. Yellow indicates that the network offers it or makes due, but could definitely be better. Green means something works, and can be considered a selling point.

Name: Kikin

The pioneer of user-centricity, kikin is changing how people find and consume information and defining the phrase: “My Web Always With Me.”

Kikin is a browser plugin for Safari(Mac), Firefox and Internet Explorer(Chrome support is coming soon) that adds some context and rich media to your searching and surfing experience.

Even as different search engines try to cram in more relevant information into the top of search results, getting data from networks and places you trust isn’t consistent. Kikin adds consistency. You can choose what sites you want Kikin to scour for your searches – stuff like iTunes, Amazon, Facebook, Twitter, Hulu,Google Reader, Wikipedia, YouTube, Bing and so on, and then when you search for a topic — like let’s say a band, you get this at the top of your results page:

What we like is that if you connect your Facebook or Twitter account, you can see not only public comments from those services, but just comments from your friends that are related to the topic in question. Context is key, and we like that you can focus that context.

Furthermore, if you go to view a YouTube video or look at an album or movie on Amazon.com, a Kikin bar will appear at the top of the page (you can easily close it), showing you recent searches for that item, feedback from Twitter and Facebook, and other options.

For media searches in particular — stuff like movies, music and TV shows, Kikin offers a nice bit of context and a very easy to navigate menu, that actually is more convenient that going to individual sites or even using some of the search engine specific aggregation services.

You can also easily share content you find on Twitter, Facebook or e-mail, which is a nice touch. Mac users, be aware that if you want to use Kikin in Safari and you run Snow Leopard, you’ll have to run it in 32-bit mode — so our recommendation would just be to use the Firefox plugin as it works the most reliably.

Do you use any search-enhancement plugins to learn more about media items? Let us know!

Google may have finally figured out social media, even if there have been some major slip-ups in the way. The implications of that realization could dramatically change social media as a tool and as an industry.

On Tuesday, February 9th, Google launched Buzz for Gmail, a service for sharing thoughts, multimedia, and your social media feeds with your friends utilizing Gmail as the conduit. The result: over 160,000 Google Buzz posts and comments per hour.

It’s becoming increasingly clear that Google didn’t launch a small addition to Gmail — no, it has dropped a nuclear bomb whose fallout will permanently alter the social media landscape.

Why? Why has it grown so rapidly? Why has it riled up such strong emotions on both sides? Are the privacy issues going to permanently damage Google? And most of all, what does Google Buzz mean for Twitter, Facebook, and the rest of the social media world?

Why Have Users Embraced Buzz?

It’s a question that has both simple and complex answers: why has Google Buzz taken off as a service (thus far) in ways that Orkut, Google Friend Connect, and Google’s other attempts at social media did not?

Let’s start with the most obvious one, and one I think was a brilliant move, despite the privacy issues: it’s wired directly into Gmail. With a flip of a switch, Buzz gained tens of millions of users. With the Buzz tab just directly under “Inbox,” the service creating its own unread count, and Buzz emails flooding inboxes, how could people not try it out? The main reason buzz is growing so quickly is because it is easily accessible to Gmail’s large and already established user base.

Summary: Easy to use, accessible, convenient, closer social circle, moves in real-time, engaging…

Google’s got a monster on its hands.

With 400 million users, Facebook is seeing 2.5 billion photos uploaded every month. Scrapblog, a startup that allows you to make beautiful Flash-based online scrapbooks, is hoping to help Facebook users make pretty collages of their photos via a new Facebook app,Share the Love.

When you first start using Share the Love, the app will employ Scrapblog’s recently launched QuickMix technology to instantly generate a photo collage with up to ten Facebook photos. The photos will be automatically arranged with a set theme, which you can change easily (Valentines themes appear to be set at the moment). Similar to Scrapblog’s online site, the app offers users coordinated stickers, backgrounds and captions. And users can easily change photos from the photos they are tagged in and from their personal albums. You can also bypass Scrapblog’s technology and start from scratch by picking a theme and choosing the photos to feature. Once you are finished designing your collage, you can publish the scrapbook to your Facebook page and photo albums.

Scrapblog is monetizing the app by offering premium content, which you can purchase through Scrapblog credits. On their first visit, new users are granted 100 credits to spend in Scrapblog’s Share the Love Marketplace, which features stickers, backgrounds and text. You can buy credits through a credit card or PayPal. And users can earn extra credits for free if they use mobile payment platform BOKU’s system. Additionally, users can earn credits by simple using the application and creating collages. The startup is also trying its hand at creating a gaming atmosphere with the app by employing a points system. By using the application and sharing collages, you can unlock various levels of the app. Each level promised exclusive content, such as premium stickers and backgrounds, with which users can customize their photo collages.

It’s wise for Scrapblog to begin to leverage the power of Facebook photos; especially considering that the startup provides a compelling technology to users. Of course, Facebook just rolled out their own slideshow feature and there are other Facebook apps, such as Photo Books, that allow users to create scrapbooks and collages from their photos.

Scrapblog, which recently brought on Jill Braff as CEO, just raised $2.5 million in series B funding from Disney’s Steamboat Ventures, bringing the startup’s total funding to $10 million. The company was first introduced back in 2006, briefly went offline, and relaunched in March 2007. The site has grown to over 2 million registered users who have created over 4.4 million Scrapblog pages.

Gmail is set to become Google’s next major push into social media. According to The Wall Street Journal, the popular webmail service will soon launch a new feature for sharing content and status updates with friends. [Update: We think Google might announce these features on Tuesday]

As WSJ points out, Gmail users can already update their statuses — sort of — through Gmail’s chat feature. Currently, this feature is more akin to the traditional IM “away message.” However, with this new social push, Gmail will offer a timeline-view of your friends’ status updates, just like on Facebook and Twitter.

Those updates might come from both Gmail and third-party services. According to WSJ, Google-owned YouTube and Picasa will be integrated into the stream. The huge question then is whether or not the new feature will include updates from Twitter and Facebook.

If so, the new features could be thought of more like a TweetDeck or Seesmic, looking to provide an aggregate view of your friends’ social media activities along with the ability to push status updates to the services you use from inside of Gmail. If not, it could be thought of as a major competitor to Twitter and Facebook as Gmail looks to covert its millions of e-mail users into adherents to a whole new breed of social media service.

An issue with the latter, however, is that Gmail has historically added people to your contacts based on e-mail interactions. Hence, this contact list often varies significantly from your friends on social sites where relationships need to be made explicitly.

In other words, your Gmail contacts aren’t necessarily the same people you want to share status updates, photos and videos with. This is an issue that shouldn’t be overlooked in evaluating the new features Google is soon to unveil.